Management
Leading with Vision, Building with Purpose
At ZesstBites International, our leadership is the driving force behind our innovation, integrity, and global ambition. Each member of our management team brings a unique blend of industry experience, strategic thinking, and hands-on expertise that fuels our growth and transformation across India and international markets.
Our management is not just a team—it’s a collective of visionaries, builders, and disruptors committed to redefining the future of food, beverages, and experiential dining.
Celestine John D’Cruz – Founder
& Group Managing Director
A passionate foodpreneur, concept developer, and visionary leader, Celestine John D’Cruz is the powerhouse behind the ZesstBites journey.
With a career spanning over two decades in hospitality, culinary innovation, and brand creation, Celestine has spearheaded multiple F&B concepts that fuse traditional flavours with modern convenience.
His mission: To build India’s most beloved and scalable food brand that blends culture, creativity, and commerce.
Under his leadership, ZesstBites has evolved from a singular idea to a multi-format, multi-market enterprise with active presence in QSR, frozen snacks, central kitchens, retail expansion, international exports, and franchise development.
A firm believer in innovation with purpose, he continues to inspire a new generation of foodpreneurs, vendors, and investors to grow with ZesstBites.
“ZesstBites is not just about food—it’s about creating an impact. We’re building a brand that empowers people, enriches communities, and elevates every bite into a meaningful moment.”
Board of Directors &
Strategic Advisors
The ZesstBites Board comprises seasoned professionals and strategic advisors from the fields of F&B operations, international franchising, supply chain, real estate, finance, and technology. Together, they shape the brand’s long-term roadmap and maintain alignment with our global goals.
Keyboard and advisory members bring experience from:
- International QSR and café chains
- Institutional catering and exports
- Brand development and retail franchising
- SAP, ERP & tech platform strategy
- Investment and funding networks
Operational Leadership
Behind the scenes, ZesstBites runs on a team of dynamic professionals who lead across:
- Operations & Projects – managing day-to-day excellence and rollout of new outlets
- F&B Production & Innovation – continuously curating new-age snacks and quality control systems
- Marketing & Brand Strategy – creating compelling consumer engagement campaigns
- Supply Chain & Procurement – driving cost-effective and agile sourcing practices
- Franchise & Retail Development – building strategic partner networks across regions
- HR & Training – nurturing talent, teams, and future leaders of the brand
Culture of Ownership & Accountability
Every leader at ZesstBites is empowered with autonomy and accountability—fostering a culture of collaboration, results, and resilience. We lead with purpose, execute with passion, and adapt with agility. From launching cutting-edge QSR carts to managing a world-class central kitchen ecosystem, our management team ensures seamless synergy across departments, locations, and partners.
Ready for the Next Leap
As ZesstBites International prepares for aggressive pan-India and global expansion, our management remains laser-focused on sustainable growth, strategic franchising, technological integration, and product innovation. We believe the best brands are led not just by KPIs, but by purpose-driven people who live the brand every single day.
